UK Fans set to spend £4.25 Billion on UEFA Euro 2024

UK Fans set to spend £4.25 Billion on UEFA Euro 2024

As England turn out to be the bookmaker’s favorite to take the European soccer trophy house this summer time, has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in contrast to the identical interval in 2019.

New analysis4 carried out on behalf of exhibits pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to watch a sporting occasion in Europe this summer time, of which £4.25 billion will probably be on the Euros. The analysis revealed the common fan will spend over £720 on their journey, from flights and lodges, to food and drinks.

Millennials Lead the Way

Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This era’s ardour for soccer and journey is anticipated to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.

Brit’s Berlin Spending Spree’s reserving information exhibits that UK followers are focusing on cities the place the certified house nations, England and Scotland, are set to play; specifically Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).


City Rank (by reserving quantity)
Berlin 1
Düsseldorf 2
Frankfurt 3
Munich 4
Cologne 5
Stuttgart 6
Hamburg 7
Dortmund 8
Leipzig 9
Gelsenkirchen 10

Interestingly, Berlin tops the listing of bookings, despite the fact that it isn’t internet hosting any house nation group video games. This pattern suggests followers are assured that their crew will probably be progressing to the knockout levels within the match or maybe that includes within the remaining.

British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.

Travel Considerations for an Unforgettable Summer

Whilst the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds mild on their main issues when travelling for worldwide sporting occasions:

The largest fear for Brits travelling overseas for sporting occasion are journey delays – with almost a 3rd (28%) citing this as a difficulty. This is carefully adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Other issues embody sudden prices (23%) and language limitations (18%).

In response, is enhancing its buyer assist with real-time journey updates, security ideas, budgeting instruments, and multilingual help to tackle these issues and guarantee a easy and pleasant expertise for all travellers.

Andy Washington, General Manager for Europe at Group stated: “We are witnessing an extraordinary increase in bookings for flights and hotels aligned with this summer’s international sporting events. This surge represents a significant rebound for the travel sector, infusing optimism and vitality at a crucial time. We are confident this summer will mark a turning point, heralding a robust recovery after several challenging years. We look forward to an exceptional tournament and are hopeful that the home nations will provide fans with ample reasons to celebrate.”



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