The Tourism Authority of Thailand (TAT) has entered right into a strategic three-year partnership with Expedia Group to speed up high quality and sustainable tourism progress throughout the nation. Thapanee Kiatphaibool, TAT Governor, stated: “We are excited to embark on this journey with Expedia Group, a long-standing partner, and work together to develop an equitable and sustainable business environment for Thailand’s tourism. Expedia Group’s innovative technology and our combined tourism initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending.”
The partnership helps TAT’s long-term imaginative and prescient of positioning Thailand as a number one world tourism hub that promotes high-value, sustainable progress for the financial system and native communities. Over the subsequent three years, TAT and Expedia Group will collaborate throughout three key areas:
First, the initiative will give attention to attracting high-value worldwide travellers by leveraging Expedia Group’s world platform to stimulate demand amongst high quality journey segments.
Second, each organisations will work collectively on data-sharing and technique growth. Using Expedia Group’s first-party information—masking demand developments, traveller preferences, and market evaluation—TAT and the Ministry of Tourism and Sports will improve their tourism planning and implementation methods.
Third, the partnership will help tourism growth in secondary provinces. This contains joint efforts to spice up tourism in rising locations and distribute customer spending extra evenly throughout the nation.
“Thailand is an important destination for Expedia Group, and we are pleased to continue working together with the Tourism Authority of Thailand to develop a strong, democratised tourism industry through a multi-year commitment, in which the people of Thailand can benefit directly,” acknowledged Greg Schulze, Chief Commercial Officer, Expedia Group. “This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Thailand.”
As Thailand’s tourism sector continues to develop, TAT and Expedia Group intention to make sure that this progress is each inclusive and sustainable—empowering native communities and preserving the nation’s wealthy pure and cultural heritage.
