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Pacific Tourism Organisation to develop digital platform to drive sustainable tourism

Pacific Tourism Organisation to develop digital platform to drive sustainable tourism

The Pacific Tourism Organisation (SPTO) is presently working with Trove Tourism Development Advisors to develop the Digital Measurement and Benchmarking Platform (DMBP) which comprises sustainable and digital advertising and marketing indicators.  This exercise is funded by the New Zealand Government underneath the Pacific Digital Tourism Transformation Project (Phase 2). The DMBP is an progressive device […]

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