Saudia, Saudi Arabia’s nationwide flag provider, unveiled its new model identification and livery within the presence of Royal Highnesses, Excellencies, and leaders from each the general public and industrial sectors, in addition to notable media reporters and aviation specialists, throughout a landmark occasion in Jeddah. This new model is an element of a bigger strategic digital transformation technique to strengthen the airline’s help for the Kingdom’s Vision 2030, which goals to convey the world to Saudi Arabia.
The rebrand ushers in a brand new age for Saudia, offering revolutionary customer support ideas with a robust concentrate on know-how and growing the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide identification by reimagining all services and products to attraction to all 5 senses. During their journey, company can anticipate a real Saudi expertise showcasing Saudi Arabia’s most interesting and wealthy tradition. This encompasses a distinctive perfume, sound character, and regionally impressed delicacies by gifted Saudi artisans.
This new identification displays Saudi Arabia’s welcoming spirit, offering company with a deep consciousness of the nation’s friendliness and hospitality whereas encouraging nationals and vacationers to know Saudi tradition higher. The rebranding additionally contains new uniforms for cabin crew and floor workers.
The new model color design, which consists of inexperienced, blue, and sand, reveals Saudia’s goal to develop its fleet and locations, connecting the globe to Saudi Arabia whereas emphasising the Kingdom’s authenticity and deep-rooted values.
Parallel to the rebrand, Saudia has undergone a large digital transformation, considerably bettering the shopper’s digital expertise. Saudia is the primary worldwide airline to make use of generative Artificial Intelligence (AI) as a digital assistant, named “SAUDIA,” which is without doubt one of the area’s first of its sort. Saudia will permit guests to complete the complete transaction utilizing this fast methodology by the tip of the yr.
The formidable, long-planned digital transformation not solely improves the shopper expertise but additionally permits for extra simplified operations and processes, all whereas making certain the best requirements of private information safety for company by means of strong partnerships with main international firms.
“We are in a new era and a very exciting time for Saudia,” said His Excellency Eng. Ibrahim Al-Omar, Director General of Saudia Group. Our airline has grown from a single Douglas DC-3 aircraft in 1945 to a recent fleet of 140 aeroplanes overlaying over 100 locations, making us one of many largest airways within the area.
Saudia’s identify and brand are inextricably linked to the Kingdom’s aviation historical past and growth, and our folks have a robust emotional attachment to the model. This wealthy previous has been included in our new model and elements that replicate our visionary strategy, poised to captivate the world.”
Saudia is launching a totally built-in digital programme and redesigning its model, however it’s also efficiently and promptly advancing Saudi Arabia’s Vision 2030, partaking with all business gamers to fulfill the National Aviation Strategy’s targets.
In protecting with Saudia’s enlargement plans of bringing round 330 million vacationers to the Kingdom by 2030, the technique intends to remodel Saudi Arabia right into a worldwide business chief by bettering the shopper expertise, boosting security, and dealing in the direction of a extra sustainable future.