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This yr, ibis, the world’s finest recognized financial system resort model, celebrates its 50th anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality. Democratising journey and hospitality, it was the primary resort model in Europe to make a top quality, snug night time’s keep accessible to all. Today ibis is the main world financial system resort model, with greater than 2,500 areas in 79 nations throughout the three manufacturers: ibis, ibis Styles and ibis funds. Continuing to interrupt new floor with a pipeline of over 320 inns, ibis manufacturers will proceed to develop its presence to new markets in 2024 and past, marking its 50th anniversary by opening into its 80th nation by the tip of the yr, with the launch of the ibis Styles Reykjavik Muli in Iceland.
In recognition of fifty years of market management and hospitality for all, this yr ibis will launch a brand new model tradition program, world worker ambassadorship and model marketing campaign, doubling down on the model’s founding ideas and reminding the world that ibis is the market chief and a model to like due to its individuals.
“ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget,” mentioned Karelle Lamouche, Chief Commercial Officer, Premium Midscale & Economy manufacturers, Accor. “The 50th anniversary of ibis is not only a celebration, it’s a testomony to 5 many years of unwavering dedication to creating journey potential, providing caring hospitality for all and the model’s undisputed management within the financial system
section. This yr we proudly rejoice our anniversary and the individuals and communities which have stayed with us and grown with us. For 50 years, we now have welcomed and developed our individuals, giving them a basis in hospitality excellence, fuelling their expertise and fervour. The ibis manufacturers are the place individuals begin their profession and the place individuals first begin to journey. People begin, and keep, with ibis. This has been true for 50 years and can stay true for the subsequent 50 as a result of we all know ibis is a uncommon gem and individuals are what makes the distinction.”
Europe’s first financial system hospitality model opened its first resort in Bordeaux in 1974. The model grew rapidly, first in Europe, then worldwide, proving that inns may serve company with standardised high quality, nice design, consistency and reliability, at an inexpensive value. Welcoming all travellers, ibis led the manner in making a snug and high quality night time’s keep accessible to all, reinforcing this promise with the launch of the revolutionary Sweet BedTM, which we discover at the moment in ibis properties around the globe. The ibis community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by making certain travellers may benefit from the reassurance of familiarity in ‘foreign’ journey.
In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis funds). At that point, the ibis manufacturers represented greater than 1,600 inns worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers, bringing the whole to greater than 2500 inns in 79 nations, due to the power of the ibis model.
Accor visitor knowledge* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the power of ibis’ founding ideas, revealing company select the ibis manufacturers for worth, getting essentially the most out of their keep; comfort, well-located inns with all of the necessities; and the expertise, delivered by pleasant workers** making certain a hassle-free keep.
Driven by the power of the ibis model, the distinct three sub-brands – ibis, ibis Styles and ibis funds – every have a distinct model design, persona and promise, all unified by the ibis spirit of openness and the promise of affordability, comfort and luxury:
– ibis affords caring hospitality for all, a spot the place every visitor enjoys a snug, good-quality stick with vibrant social areas, typically utilizing music to attach individuals. Fresh, new design ideas are being rolled out around the globe to nice acclaim, bringing the model’s imaginative and prescient of inexpensive, snug, social design to life by way of three revolutionary standardised ideas, Plaza, Agora and Square.
– ibis Styles affords artistic versatile hospitality, powered by wonderful consolation and distinctive designs to encourage our company to precise their very own artistic persona. ibis Styles, every with its personal design, has 640+ areas and 640+ designs worldwide.
– ibis funds a easy provide of a sensible and cozy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil
Right: ibis Styles Copenhagen Orestad, Denmark
Together, ibis, ibis Styles and ibis funds present snug stays, high quality design, pleasant service and inexpensive journey experiences in central and metropolis areas worldwide, with almost 1700 inns in Europe, greater than 300 inns within the Americas, greater than 330 in Greater China and over 250 throughout the Middle East and Asia Pacific.
“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” provides Lamouche. “For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
Guests, abilities and locals can stay up for an thrilling yr with anniversary occasions, celebrations and new resort openings around the globe.
The put up ibis celebrates its 50th anniversary appeared first on Brand TD.
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