The USTA and Emirates at this time introduced a transformative partnership renewal that may prolong Emirates’ long-standing help of the US Open Tennis Championships. Now in its 13th consecutive 12 months, Emirates is again because the Official Airline Partner of the US Open and is about to make an affect on native communities inside the United States.
The prolonged multi-year partnership will see Emirates and the USTA Foundation launch the Emirates “Force for Good” court refurbishment initiative throughout US cities. The program will launch through the 2024 US Open at Brooklyn’s De Hostos Playground courts, with the refurbishment of three courts to be unveiled on September 7. Over the brand new multi-year time period, the program will uplift and help tens of hundreds of under-resourced youth with life-changing entry to tennis and schooling. De Hostos Playground is a house of the Kings County Tennis League, which serves greater than a whole bunch of youth throughout Brooklyn as one of many USTA Foundation’s 250-plus National Junior Tennis & Learning (NJTL) chapters nationwide.
Emirates’ “Force For Good” court refurbishment initiative will donate yearly to the USTA Foundation, partnering to resurface courts at underserved parks, faculties and group facilities throughout cities served by Emirates in America. Emirates’ funding will help the tennis and schooling programming on these rejuvenated courts and will uplift native youth and their households served by the USTA Foundation in these cities.
On Emirates’ new “Force for Good” group initiative Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand mentioned: “Emirates is delighted to be again because the Official Airline of the US Open the place we share the fervour for tennis and sports activities with our international followers. This is our thirteenth 12 months of partnering with the USTA and we’re particularly proud to be celebrating our renewed dedication to the distinguished occasion by introducing a brand new group initiative that may contact the lives of youth in communities all through the US.
Emirates operates to 12 cities within the nation and it’s rewarding to be giving again to the communities we serve. The refurbishment of tennis courts and help of coaching applications is a significant manner to encourage younger tennis lovers and future stars and we’re glad to be enjoying a task in nurturing expertise amongst the youth. We look ahead to the disclosing of the primary three refurbished courts in Brooklyn in New York the place our US operations started 20 years in the past.”
In addition to “Force for Good”, the airline’s partnership with the USTA consists of distinguished model visibility on the US Open, with the fan favourite post-match Emirates Ball Flight, on-site activations like handing out caps on Emirates Day, sponsorship of Arthur Ashe Kids’ Day and extra. Customers onboard flights can tune in to Live TV to watch US Open matches.
The airline can even be unveiling its revamped hospitality suite on the Arthur Ashe Stadium. Besides sporting a refreshed new look, the large 1,358-square-foot luxurious suite is amongst the biggest on the two-week occasion, providing premium eating and unique drinks, entertaining tennis fans and friends and delivering on its #FlyBetter promise.
Emirates’ ongoing partnership with the United States Tennis Association (USTA) and the high-profile annual sporting occasion goes again to 2012. The US Open was the primary Grand Slam® event partnership for Emirates, and since then the airline’s portfolio of tennis sponsorships has grown to embrace all 4 Grand Slam® tournaments as well as to 60 different tournaments all year long in partnership with the ATP, together with the Western & Southern Open in Cincinnati, Miami Open and BNP Paribas Open in Indian Wells within the U.S.
“Emirates has been a bedrock partner of the US Open for the last 12 years, and we’re thrilled to have our partnership continue in ways that will have a profound impact on the sport and in communities across the country,” mentioned Kirsten Corio, Chief Commercial Officer, USTA. “We’re incredibly proud to have been the first Grand Slam event Emirates partnered with back in 2012, and having seen our partnership grow to elevate the US Open experience in so many new and exciting ways over the years has been especially gratifying. Now being able to positively change the lives of youth across America, in partnership with the USTA Foundation and NJTL network, is an inspiring next step in our upward trajectory.”
As a part of its new partnership, Emirates and Wimbledon can even be championing “Force for Good” by becoming a member of forces to help social affect initiatives throughout the UK. Under the partnership, a multimillion-pound fund is being created to help and promote initiatives that positively affect society and help native communities.
