SITA, the worldwide chief in know-how for the air transport trade, launches SmartSea by way of an preliminary settlement with Columbia Shipmanagement (CSM), the world-class ship supervisor and maritime service supplier. SmartSea is the trade’s first firm with the ability to reshape the maritime sector by facilitating entry to the identical superior know-how that has already reworked the air transport trade. At the identical time, CSM turns into the primary SmartSea consumer to exponentially upscale its operations by way of this cutting-edge know-how.
With this strategic step, SITA is embedding its transformative footprint into the maritime trade, breaking boundaries and simplifying processes for extra environment friendly and worthwhile operations throughout the complete worth chain.
With 75 years of expertise, SITA serves 95% of worldwide locations within the air journey trade, and over 2,500 airways, airports, floor handlers and governments all working intently with the corporate. More than 70 governments and all G20 nations belief SITA options, and 85% of worldwide air passengers globally profit from SITA digital border options. SITA’s simple position in remodeling the air trade and shaping it into what it’s now’s the strongest proof of the worth SITA can present to the maritime sector.
SITA’s growth into maritime is evident proof of its ambition and capability to spice up digital innovation in a sector that, dealing with related challenges, might be vastly enhanced by options for the air transport trade, estimated to be 10-15 years forward when it comes to know-how adoption. Both the maritime and aviation sectors function in a fancy and extremely regulated ecosystem globally, are capital intensive, and closely reliant on information and communication whereas additionally dealing with very related sustainability necessities. Moreover, ports and ship terminals expertise the identical challenges and alternatives; vessels require turnaround and upkeep, the identical
as plane, and each have to handle crew, passengers, baggage and freight effectively and with constrained budgets.
“SITA is taking a bold step into the maritime sector, where our longstanding leadership in aviation can serve to overcome economic and capacity challenges, enhance security and unlock new revenue streams for companies across the industry,” mentioned David Lavorel, SITA CEO. “The global maritime industry plays a vital role in fostering economic growth, human development and global connectivity. By facilitating international trade, creating jobs and driving technological innovation, the industry contributes to better living standards and economic prosperity around the world. By using valuable cross-industry synergies and our international reach, we are collaborating with companies such as Columbia Ship Management to elevate their operations to the next level. This is a significant step for us and demonstrates our ability to revolutionize end-to-end travel, regardless of the mode of transport.”
SmartSea is in a privileged place to revolutionize the maritime digital ecosystem, offering a one-stop-shop for maritime know-how options and turning into the market chief in maritime know-how by implementing options trusted by the overwhelming majority of the worldwide air journey trade.
SmartSea CEO Julian Panter mentioned, “SITA’s launch of SmartSea and our first agreement with CSM mark a strategic turning point for both SITA and the digitalization of the maritime industry. The sector is taking important steps towards catching up with the automotive and aerospace industries from a technology perspective. The inclusion of SITA in that effort will exponentially fast-track this objective. SmartSea will be the platform that will bring the latest technology from aviation (SITA) to the maritime industry. I am massively passionate about this.”
Columbia Group CEO Mark O’Neil mentioned: “I am thrilled to be working with SmartSea as it brings its extensive experience and innovative aviation technology to the maritime industry. Through working with SmartSea, we will be able to offer maritime stakeholders a complete onshore and vessel-based IT systems solution that will dramatically improve efficiency, safety and sustainability. Utilizing this technology will revolutionize the industry and drive forward digitization, bringing us in line with other technologically advanced industries.”
SITA sees the chance to implement applied sciences which might be already serving to airways, airports and governments to supply seamless journey experiences to passengers the world over whereas bettering operations. Drawing from aviation’s evolutionary journey, SmartSea will use SITA’s experience and CSM’s trade management to drive innovation, effectivity and sustainability in maritime operations.
