The put up APT appoints Darren Birch as Marketing & CRM Manager appeared first on TD (Travel Daily Media) Brand TD.
APT & Travelmarvel has introduced the appointment of acclaimed journey trade marketeer, Darren Birch, to the position of Marketing & CRM Manager, UK & Ireland. Birch joined APT initially of December, and his rent marks the newest funding in a strategic recruitment marketing campaign that has seen the river cruise, yachting and touring specialist develop its UK headcount by 30% in latest months.
Reporting to Katie Elson, Head of Marketing, Birch will oversee APT & Travelmarvel’s advertising and marketing and CRM group day-to-day, bringing the operator’s dynamic B2B and B2C campaigns and a set of thrilling new product to market in 2024, and designing activations to construct model recognition and fairness.
With him, Birch brings a wealth of journey, cruise and agent-facing trade expertise. His spectacular CV contains Sales Manager positions with Virgin Holidays, an eight-year tenure at Emerald Cruises as UK Brand Manager and Global Brand Manager, and, most just lately, an interim place with Travel Counsellors as Customer Marketing Manager.
With this mixture of expertise, Birch has a eager understanding of the journey commerce’s distinctive advertising and marketing wants. Joining as APT prepares to launch its key Peaks exercise, Birch has hit the bottom operating. His preliminary priorities are to make sure that APT & Travelmarvel’s valued companions acquire most profit from the simplest campaigns, incentives, tactical presents, property, and coaching; serving to brokers to optimise their gross sales, enhance buyer concentrating on and retention, and develop the quantity and profitability of their river cruise and touring enterprise.
Birch and his group will populate the APT Agent Club (www.APTAgentClub.co.uk) with supportive gross sales, advertising and marketing, digital and coaching supplies, as nicely as conserving the Club’s neighborhood of brokers knowledgeable about fam journeys, incentives, and particular presents. Agents that haven’t already finished so ought to signal as much as the APT Agent Club in December to keep away from lacking sales-critical Peaks marketing campaign data and property.
Darren Birch stated: “Having watched APT evolve from a newly launched brand in the UK into a major player in the cruise and touring arena, I am excited to have joined such an ambitious and dynamic company. The Marketing & CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment that APT & Travelmarvel is making into the diversity of its product, the elevation of its fleet, and the quality of support for the trade. I can’t wait to play my part in APT’s impressive trajectory towards becoming a household name.”
The put up APT appoints Darren Birch as Marketing & CRM Manager appeared first on Brand TD.
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