Travel Daily Media rebrands as Brand TD

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In the ever-evolving panorama of the journey {industry}, one factor has remained fixed – the significance of a powerful and memorable model. It is the essence of an organization’s id, the primary impression that potential prospects have, and the lasting picture that loyal purchasers carry with them. Singapore-based journey commerce information company Travel Daily Media (TD) recognises this elementary reality and has determined to embark on an thrilling journey by rebranding as Brand TD, with the tagline “Building Better Brands.” TD may also replace its brand throughout all supplies, which might be totally carried out in October.

For over 16 years, Travel Daily Media has been a trusted supply of journey commerce information in Asia, UK, India, Middle East & USA markets offering {industry} professionals with the newest updates and perception. As the journey {industry} evolves and faces new challenges, Brand TD is stepping up its recreation to assist journey corporations not solely survive however thrive. The rebranding signifies a dedication to the journey {industry} and a brand new deal with aiding companies in creating unforgettable manufacturers and serving to drive incremental income and buyer loyalty.

According to the “godfathers of effectiveness” Les Binet and Peter Field, about 50% of selling budgets must be spent on long-term model constructing to drive sustainable earnings. This is as a result of, in a world inundated with promoting and advertising messages, some manufacturers handle to face out whereas others fade into the background.

Brand TD understands these rules and is taking them to coronary heart of their mission to assist journey corporations create memorable manufacturers. Here’s how:

• Content Marketing: Brand TD has all the time excelled in offering priceless content material to the journey {industry}. With the rebrand, they’re doubling down on this experience, providing tailor-made content material options that resonate with goal audiences. Armed with high-level information in native content material promoting and website positioning, they know find out how to inform a narrative that sticks and ranks excessive on search engine outcomes.
• Awards and Networking Events: Brand TD believes in giving recognition to the highest corporations within the journey {industry} as properly as the unbelievable folks behind them. Brand TD is organising two of essentially the most thrilling occasions within the journey {industry}: Inspiring Women in Travel (Asia) 2024 and Brand TD Travel Trade Awards 2024. Moreover, Brand TD believes in bringing folks collectively via the corporate’s signature networking occasion, Thirsty Thursday.
• Event Production Services: One of the best methods to construct a model is thru occasions. Brand TD is increasing its horizons by organising industry-specific occasions such as conferences and conferences, themed and gala dinners, and company staff constructing to third-party corporations. These bespoke occasions will present a platform for corporations to showcase their model id and join with their viewers on a private stage.

“At Brand TD, delivering the latest travel trade news to our audience remains at the heart of our business. However, we’re evolving to offer a broader spectrum of services that will be profoundly beneficial to companies as they embark on the journey of building their own brands. Our commitment to delivering the news remains unwavering, but now we’re also here to guide and support companies in crafting their own memorable brand through events,” says Gary Marshall, CEO, Brand TD.

In rebranding as Brand TD, the corporate is making a daring assertion of its dedication to serving to journey corporations construct higher manufacturers and drive income. By specializing in content material and occasions, Brand TD is poised to play a pivotal function in shaping the way forward for branding within the journey {industry}.

The rebranding of Travel Daily Media to Brand TD is greater than only a change in identify; it represents a strategic shift in the direction of a extra holistic method to model constructing within the journey {industry}. With a dedication to excellence and a tagline that underscores their mission, “Building Better Brands,” Brand TD is ready to empower journey corporations to create model identities that can stand the take a look at of time.

Let’s focus on constructing your model, digital advertising, and/or getting concerned in our upcoming occasions and awards. Book a time here or shoot an e-mail at [email protected].

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